Who knows what is Earth Dreams Technology by Honda?
Update (2013-05-05)
Probably the same marketing shit as SkyActiv by Mazda.
Years ago they just do engines, transmissions. Now we need fancy names for crowd to buy stuff.
I'll start in comments suggestions for next generation of... marketing, you can join me :-)
UPDATE (2015-10-20)
Saw Peugeout 308 with PureTech label
14,424 km | 0Y 10M
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